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The sex dolls segment held a significant market share in 2023. The demand for sex dolls is high, especially among single men, and this demand increased further during the COVID-19 pandemic. According to the Bedbible Sex doll statistics published in August 2022, around 9.7% of men and 6.1% of women aged 18 years and above in the U.S. have bought or own a sex doll.

The term sex toy can also include BDSM apparatus and sex furniture such as sex swings