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The sex product market is booming, with global sales of sex toys projected to reach $50 billion USD by 2025 [4]. These numbers were amplified during the COVID-19 pandemic as purchases rose compared to the prior year in France (94%), Italy (124%), and Spain (300%) in March 2020 alone [5 luminous sex position dice, 6]. Online sales were also a primary new source of acquiring sex toys and showed a 30% increase reported by Adam and Eve, one of the largest adult products online retailers in North America [6, 7]. In addition to online sales, there is also the concern of the contraband market in which sex toys are sold without regulations in places like Thailand, Saudi Arabia, India and throughout Africa [8].

There are plenty of other sex toys you can put your penis into to masturbate. Like the name suggests, you pop it in and keep it there, like a plug. Butt plugs aren’t designed to hit one specific spot, the way prostate massagers are—they're great for generally stimulating the anus and rectum and delivering that satisfying sensation of "fullness." A dildo is a non-vibrating phallic-shaped toy designed for penetration.

Once you’ve decided which direction you’d want to go in, begin with a toy that will allow you to explore and be playful. Playing together is when you go into a sexual experience with the understanding that pleasure is the focus, not orgasms. Pleasure means paying attention to your partner and noticing how they are breathing, if they are smiling, and if they are showing additional signs that they are interested in the activity. Side note– couples therapy can be a great place to learn, or relearn, the physical tells that your partner is interested or finding pleasure in something. The sex toy industry is currently estimated at $29 billion, and it’s forecasted to reach roughly $52 billion come 2026. Sex toys are everywhere, and there are only going to be more of them.

If it’s Earth-shattering orgasms you’re after, consider one of these hot procedures. Silicone lubricant is excellent during sex for its silky texture and longevity. Not to mention its ability to leave skin feeling moisturised. But Emma warns that silicone lube doesn’t play nicely with all silicone toys, so keep that in mind before you play. Our experts agree that clitoral stimulation is a surefire way for vulva owners to achieve orgasm, and Emma loves the Coco Suction Vibrator for its ability to pleasure the clitoris. Melissa says it’s important to reassure them that using a toy in the bedroom is more about new ways of experiencing pleasure together, instead of sex not being good enough.

The Purple Pleasure’s control panel consists of a pair of buttons located above the handle on the top of the toy. Pressing the top button for a few seconds turns the vibe on and off, and the same button allows you to cycle forward through five vibration strengths and 10 patterns. The bottom button’s sole purpose is to cycle backward through the aforementioned settings—a lifesaver when you wish to revisit a prior setting without cycling through 14 other settings along the way. Because pleasure is highly subjective, our testers couldn’t possibly represent the needs and preferences of every person who may enjoy using a vibrator. Rideable vibrators like the Cowgirl and Sybian are beloved by fans of ultra-powered vibration